The aim of Test Drive Direct is to offer convenience to consumers wishing to book a test drive and are possibly unsure of the vehicle they want to purchase..
It is likely that car manufacturers already have a test drive capture system, but that does not mean that consumers want to go from site to site to try and arrange a test drive with several dealerships. Our system allows a consumer to enter their details easily and quickly and the dealership to pick these leads up.
Obviously the more test drives that are arranged then this should equate to more sales. You will only pay for a lead if a consumer has requested that a test drive take place, so there is no risk to the process.
The test drive direct system is designed so that a consumer can give feedback on their experience and so encouraging others to also have a test drive. This may be especially important for consumers who may think they will get a hard sell should they choose to arrange a test drive.
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